Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut (FT Press Delivers Elements)
by Stewart Emery, Russ Hall, Robert Brunner
Your brand isn't just a logo—it's the experience that lives in your customer's gut. This insightful book from Stewart Emery, Russ Hall, and Robert Brunner reveals how to create authentic, emotional connections that build lasting loyalty and drive business success through genuine interactions.
About This Book
Your brand is more than a visual symbol; it is the emotional experience that resides in your customer's gut. This book explores how true branding builds lasting connections through authentic interactions and shared values.
Authors Stewart Emery, Russ Hall, and Robert Brunner emphasize that effective branding focuses on the human element, creating loyalty that goes beyond surface-level marketing tactics.
Part of the FT Press Delivers Elements series, it provides practical insights for businesses aiming to cultivate meaningful brand experiences that influence customer behavior and decision-making.
By shifting the perspective from logos to lived experiences, the book guides readers in fostering brands that feel personal and impactful in everyday customer encounters.
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