Marketing Real People, Real Choices
by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Marketing Real People, Real Choices explores marketing through its human and practical dimensions. Written by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart, this title is suited to readers seeking an accessible introduction to marketing concepts, decision-making, and business practice.
About This Book
Marketing Real People, Real Choices focuses on marketing as a field shaped by people and practical decision-making.
Written by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart, the book offers a collaborative perspective on marketing.
Its title emphasizes the connection between real people, real choices, and the practice of marketing.
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