McDaniel / Gates - Marketing Research Essentials - Fifth Edition (2006)
Marketing Research Essentials presents a focused treatment of marketing research from Carl McDaniel and Roger Gates. This fifth edition, published in 2006, is a practical educational resource for readers studying or reviewing the role of research in business and marketing.
About This Book
Marketing Research Essentials is a business and marketing title by Carl McDaniel and Roger Gates.
This fifth edition, published in 2006, centers on the essential subject of marketing research.
It is suited to readers looking for an educational resource on marketing research within a business context.
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