How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
Jean-Marie Dru examines the relationship between disruption and order in advertising. Centered on strategy and communications, this book presents a focused look at how disruptive thinking can shape a winning approach in the advertising world.
About This Book
How Disruption Brought Order examines the role of disruption in advertising strategy.
Jean-Marie Dru presents a focused account of how disruptive thinking can create structure and direction within the advertising world.
The book is centered on strategy, communications, and the pursuit of effective approaches in a competitive industry.
Reviews
No reviews yet. Be the first to review this book!