The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior (Behavioral Science)
John C. Mowen presents the 3M Model of Motivation and Personality and its empirical applications to consumer behavior. Positioned within behavioral science, this work explores a model connecting motivation and personality with the study of consumers, making it relevant to readers of psychology, marketing, and consumer research.
About This Book
The 3M Model of Motivation and Personality is presented as a framework for examining motivation and personality within behavioral science.
This work focuses on the model’s empirical applications to consumer behavior.
Written by John C. Mowen, the book is suited to readers interested in the relationship between personality, motivation, and consumer research.
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