Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer ... (Collins Business Essentials Book 14)
Strategies for developing, leveraging, and surviving hypergrowth markets, focusing on mainstream customer adoption in rapidly expanding industries.
About This Book
Inside the Tornado offers strategies for companies facing rapid market expansion.
The book focuses on leveraging hypergrowth phases and surviving intense competition.
It continues the discussion on mainstream customer adoption from the author's marketing series.
Readers gain insight into positioning products during critical growth periods.
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