Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer ... (Collins Business Essentials Book 14)
In Inside the Tornado, Geoffrey A. Moore explores the strategic challenges of hypergrowth markets. As the second part of his classic marketing series, the book addresses how businesses can develop opportunities, leverage rapid expansion, and navigate the pressures that accompany fast-changing competitive environments.
About This Book
Inside the Tornado focuses on the demands of hypergrowth markets and the business strategies needed to navigate them.
Geoffrey A. Moore explores how organizations can develop and leverage opportunities while markets are expanding rapidly.
This is the second part of Moore’s classic marketing series and presents a practical business perspective on competing during periods of intense growth.
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