The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries, Jack Trout

Business Marketing
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Al Ries and Jack Trout present 22 immutable laws of marketing in this focused business title. Designed for readers interested in marketing principles, the book offers a structured exploration of ideas associated with how marketing works and how its central concepts can be understood.

About This Book

The 22 Immutable Laws of Marketing is a business and marketing title by Al Ries and Jack Trout.

As indicated by its title, the book presents 22 laws connected to marketing and explains them for readers interested in the subject.

Its focus is on marketing principles, making it suitable for readers seeking a structured introduction to key ideas in the field.

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I will be using this book for: