The 11 Immutable Laws of Internet Branding
by Al Ries, Laura Ries
The 11 Immutable Laws of Internet Branding explores the principles of building brands online. Written by branding strategists Al Ries and Laura Ries, this concise business and marketing title addresses internet branding for readers seeking a focused introduction to the subject.
About This Book
The 11 Immutable Laws of Internet Branding examines branding in the context of the internet.
Written by Al Ries and Laura Ries, the book focuses on principles for developing and managing brands online.
Its subject is relevant to readers interested in business, marketing, branding, and the changing role of the internet.
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