Marketing cosmetics;: A guide for the manufacturer in placing his products before the stores and the public, by
by S.L. Mayham
This guide examines how cosmetics manufacturers can place their products before stores and the public. Written for readers interested in marketing, retail, and the beauty-products industry, it offers a period perspective on promoting and distributing cosmetics in the marketplace.
About This Book
Marketing cosmetics is a guide for manufacturers focused on presenting their products to stores and the public.
It addresses the commercial side of the cosmetics industry, with attention to product placement and promotion.
The book is suited to readers interested in historical marketing practices, retail distribution, and the business of beauty products.
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