现货营销5.0：科技与人性完美融合时代的全方位战略，运用MarTech，设计顾客旅程，开启数位消费新商机/天下杂志
by Philipkotler
Marketing 5.0 by Philip Kotler delves into the integration of technology and human elements for holistic marketing strategies. It covers the application of MarTech to craft customer journeys and capitalize on digital consumption trends, offering a roadmap for businesses to innovate and succeed in the modern marketplace.
About This Book
Marketing 5.0 represents the perfect fusion of technology and humanity in the era of comprehensive strategies. This book explores how advancements in MarTech enable businesses to design effective customer journeys and seize digital consumption opportunities.
Authored by Philip Kotler, a leading authority in marketing, the work provides insights into adapting to the evolving landscape where tech innovations meet human needs.
Readers will gain practical guidance on implementing these strategies to thrive in a digitally driven market, emphasizing the balance between technological tools and empathetic customer engagement.
The content is tailored for professionals seeking to innovate their marketing approaches in a competitive environment.
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