Digital Marketing Trends and Prospects: Develop an effective Digital Marketing strategy with SEO, SEM, PPC, Digital Display Ads & Email Marketing techniques. (English Edition)
Digital Marketing Trends and Prospects offers an overview of the techniques used to develop an effective digital marketing strategy. It covers SEO, SEM, PPC, digital display advertising, and email marketing, providing readers with a broad introduction to major areas of online promotion and evolving digital marketing opportunities.
About This Book
Digital Marketing Trends and Prospects presents an overview of digital marketing strategy and its evolving opportunities.
The book covers search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) advertising, digital display ads, and email marketing.
Readers can explore techniques associated with these major areas of online promotion and consider how they fit into an effective digital marketing strategy.
Written by Dr. Shakti Kundu, this English-language edition is intended for readers seeking a broad introduction to current digital marketing practices and prospects.
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