Principles of Marketing, 19th Edition

by Gary Armstrong, Prafulla Agnihotri

Business Textbook Marketing

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

Principles of Marketing, 19th Edition provides a structured foundation in marketing for students and learners. Authored by Gary Armstrong and Prafulla Agnihotri, this Pearson Education title introduces the field in an academic format suitable for coursework and foundational business study.

ISBN-13 9789357055215 ASIN 9357055215 Views 262 Publisher Pearson Year 2023 Format Paperback Product Group Book Pages 760 Created February 12, 2026 Updated September 28, 2026

About This Book

Principles of Marketing, 19th Edition offers an academic introduction to marketing concepts and practice.

This edition is authored by Gary Armstrong and Prafulla Agnihotri.

Designed for readers studying marketing, it provides a structured foundation for understanding the field.

Published by Pearson Education, the book is suited to coursework and foundational business learning.

I will be using this book for:

Principles of Marketing, 19th Edition

About This Book

Reviews

Write a Review

I will be using this book for: