Pearson Marketing Management 16th Edition Paperback
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Pearson Marketing Management 16th Edition Paperback

by Philip Kotler ? Kevin Lane Kellerjagdish N. Sheth ? G.Shainesh

Business Marketing
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A foundational textbook covering marketing principles, strategy, and management for students and professionals.

ISBN-13 9789356062665 ASIN 9356062668 Views 74 Publisher PEARSON INDIA Year 2022 Format Paperback Product Group Book Pages 97 Created April 18, 2026 Updated October 09, 2026
About This Book

This book presents core marketing concepts and frameworks used in modern business environments.

It covers essential topics including market analysis, consumer behavior, and strategic planning.

The text is designed for academic study and practical application in marketing management.

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