Wiley Strategic Market Management, 11/Ed
by Aaker
Strategic Market Management, 11/Ed offers a focused resource on marketing strategy and management. Written by Aaker and published by Wiley, this edition is suited to readers seeking an accessible reference for studying strategic markets, business planning, and the broader discipline of market management.
About This Book
Strategic Market Management, 11/Ed presents a business-focused treatment of strategic market management.
Written by Aaker, this edition is published by Wiley and is intended for readers seeking a structured resource on marketing strategy and management.
Its subject matter makes it relevant to students, professionals, and others interested in understanding strategic approaches to markets and business decision-making.
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