Principles of Marketing (17th Ed)
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Principles of Marketing (17th Ed)

by Gary Armstrong Philip T. Kotler

Business Textbook Marketing
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Principles of Marketing (17th Ed) offers an academic introduction to the foundational ideas of marketing. Written by Gary Armstrong and Philip T. Kotler, this English-language edition is published by Pearson India Education Services Pvt. Ltd. and is intended for readers studying marketing in an educational setting.

ISBN-13 9789352865611 ASIN 9352865618 Views 239 Publisher PEARSON INDIA Year 2018 Format Paperback Product Group Book Pages 728 Adult No Created May 24, 2026 Updated September 29, 2026
About This Book

Principles of Marketing is a 17th-edition work focused on the fundamentals of marketing.

This English-language edition is associated with authors Gary Armstrong and Philip T. Kotler.

It is published by Pearson India Education Services Pvt. Ltd.

The book is suited to readers seeking an academic introduction to marketing principles.

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I will be using this book for:
12 total votes