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Marketing for Hospitality and Tourism [Paperback] [Jan 01, 2017] Kotler Bowen Makens Baloglu
by Bowen Baloglu Kotler Makens
Marketing for Hospitality and Tourism provides a sector-focused resource on marketing within hospitality and tourism. Authored by Kotler, Bowen, Makens, and Baloglu, it is designed for students, educators, and professionals seeking a dedicated introduction to marketing concepts in these closely connected industries.
About This Book
Marketing for Hospitality and Tourism examines marketing as it relates to the hospitality and tourism sectors.
Written by Kotler, Bowen, Makens, and Baloglu, the book brings together established marketing expertise with a sector-focused perspective.
It is suited to readers seeking a dedicated resource on hospitality and tourism marketing.
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