Principes van marketing
by Philip Kotler, Nigel Piercy, Gary M. Armstrong, Lloyd Harris
An authoritative introduction to marketing principles, strategies, and applications for students and business professionals.
About This Book
Principes van marketing presents core marketing concepts and frameworks.
The text covers essential topics for understanding markets and consumer behavior.
Readers gain practical insights applicable to contemporary business environments.
The book serves as an educational resource for marketing studies.
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