CONSUMER NEUROSCIENCE
An overview of consumer neuroscience, presenting brain-based insights into marketing, decision-making, and consumer behavior.
About This Book
Consumer neuroscience explores how the brain responds to marketing and purchasing decisions.
This book examines methods that combine neuroscience with consumer research.
Readers will learn about brain-imaging techniques used to study buying behavior.
The text discusses practical uses of neuroscience findings in marketing strategies.
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