Introduction to Neuromarketing & Consumer Neuroscience
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Introduction to Neuromarketing & Consumer Neuroscience

by Dr. Thomas Zoëga Ramsøy

Psychology Marketing Neuroscience
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Introduction to Neuromarketing & Consumer Neuroscience offers a concise starting point for exploring how neuroscience intersects with marketing and consumer behavior. Written by Dr. Thomas Zoëga Ramsøy, it provides an accessible foundation for readers interested in the emerging field of neuromarketing.

ISBN-13 9788799760206 ASIN 8799760207 Views 122 Publisher Neurons Inc Year 2015 Edition 1 Format Paperback Product Group Book Pages 204 Adult No Created March 27, 2026 Updated October 01, 2026
About This Book

Introduction to Neuromarketing & Consumer Neuroscience presents an entry point into the relationship between neuroscience and marketing.

The book focuses on how consumer neuroscience can inform the understanding of consumer behavior.

It is designed as an introductory resource for readers interested in neuromarketing, marketing, and the study of the consumer mind.

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I will be using this book for:
3 total votes