Advertising and Integrated Brand Promotion
Advertising and Integrated Brand Promotion provides a focused introduction to advertising and coordinated brand communication. Written for learners and readers of marketing, it offers a foundation for understanding how promotional activities connect with broader brand objectives and integrated marketing practice.
About This Book
Advertising and Integrated Brand Promotion offers an academic introduction to advertising and the broader practice of coordinating promotional activities around a brand.
The book is suited to readers seeking foundational knowledge of marketing communication, advertising, and brand promotion.
Its focus makes it relevant for students and anyone developing a structured understanding of how advertising fits within integrated brand efforts.
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