Strategic Marketing Management
by S Soundaian
Strategic Marketing Management offers a structured look at marketing from a management and strategy perspective. Written by S Soundaian, this book is intended for readers seeking a clear foundation in marketing planning, strategic thinking, and the role of marketing within business.
About This Book
Strategic Marketing Management presents a focused exploration of marketing management from a strategic perspective.
The book is suited to readers seeking a structured introduction to marketing strategy and related management concepts.
It may serve as a reference for students, professionals, and others interested in understanding how marketing supports organizational decision-making.
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