PRINCIPLES OF SPORTS MARKETING
by S.L. Arora
Principles of Sports Marketing offers a foundational introduction to the business and practice of marketing in the sports sector. Written by S.L. Arora, it is suited to students and readers seeking a broad understanding of sports marketing as an area of study and professional interest.
About This Book
Principles of Sports Marketing introduces the broad field of sports marketing and its role within the business of sport.
The book is suited to readers seeking a foundational understanding of how marketing principles relate to sports.
Its focus makes it relevant for students and others exploring sports as a professional and commercial sector.
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