PRINCIPLES OF SPORTS MARKETING
by S.L. Arora
An introduction to marketing principles tailored for the sports industry, covering audience engagement and promotional strategies for sports products and events.
About This Book
Principles of Sports Marketing provides an overview of marketing concepts applied within the sports industry.
The book covers core marketing principles and their relevance to sports organizations and events.
Readers are introduced to strategies for engaging audiences and promoting sports products and services.
The text serves as a resource for students and professionals seeking to understand sports marketing fundamentals.
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