Marketing Research An Applied Orientation
Marketing Research An Applied Orientation offers a practical foundation in marketing research for students and business readers. Written by Naresh K. Malhotra, it emphasizes an applied perspective, making the subject accessible to those seeking to understand the role of research in marketing and business decision-making.
About This Book
Marketing Research An Applied Orientation presents marketing research as a practical business discipline.
The book focuses on understanding research concepts through an applied orientation.
It is suited to readers studying marketing, business, or research methods.
Its subject matter supports a structured exploration of how marketing research informs decision-making.
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