Marketing Management [Paperback]
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Marketing Management [Paperback]

by Dawn Iacobucci

Business Marketing
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Marketing Management by Dawn Iacobucci offers a focused resource for readers interested in marketing as a business discipline. Suitable for those beginning or continuing their study of marketing management, the book provides a relevant title for educational and professional reading.

ISBN-13 9788131532485 ASIN 8131532488 Views 106 Publisher Cengage India Year 2015 Edition First Edition Format Paperback Product Group Book Pages 370 Created March 18, 2026 Updated October 17, 2026
About This Book

Marketing Management is a book by Dawn Iacobucci.

The title centers on marketing management, a business subject concerned with understanding and guiding marketing activities.

It may suit students, professionals, and general readers exploring marketing as an area of study.

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I will be using this book for: