Cengage India Marketing Channels
by Rosenbloom
Marketing Channels by Rosenbloom, published by Cengage India, offers a detailed examination of distribution strategies and channel management. This ABIS BOOK resource is ideal for those studying or working in business and marketing, providing foundational knowledge on how products reach end consumers efficiently.
About This Book
This book provides a comprehensive overview of marketing channels, focusing on the key principles and practices essential for effective distribution strategies.
Published by Cengage India, it serves as a valuable resource for students and professionals seeking to understand how products move from producers to consumers.
The content emphasizes the role of channels in enhancing market reach and efficiency within the business landscape.
As an ABIS BOOK product, it offers reliable insights into the dynamics of marketing distribution networks.
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