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The New Rules of Marketing and PR (6th Edition) [Paperback] David Meerman Scott
The New Rules of Marketing and PR offers a contemporary look at how marketing and public relations continue to evolve. In its sixth edition, David Meerman Scott examines the changing communication landscape and provides a relevant resource for professionals, students, and anyone seeking a clearer understanding of modern audience engagement.
About This Book
The New Rules of Marketing and PR presents an updated perspective on marketing and public relations.
This sixth edition focuses on how changing communication practices influence the way organizations connect with audiences.
David Meerman Scott offers a business-oriented resource for readers interested in modern promotional and public relations approaches.
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