Event Marketing: How To Successfully Promote Events, Festivals, Conventions And Expositions, 2Edition
Event Marketing offers an introduction to promoting events, festivals, conventions, and expositions. Designed for readers interested in the principles and practice of event promotion, this second edition presents a broad overview of how marketing applies across different event formats.
About This Book
This book focuses on marketing events and the promotional considerations involved in reaching audiences effectively.
It covers event formats including festivals, conventions, and expositions, offering a broad perspective on event promotion.
The second edition provides guidance for readers seeking an accessible introduction to event marketing.
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