Consumer Behavior: Buying, Having, and Being Solomon 11e by Michael R Solomon (2015-12-24)
Consumer Behavior: Buying, Having, and Being examines the ways people choose, use, and interpret products, services, and experiences. It presents consumer behavior as a field connected to marketing, psychology, culture, identity, and everyday life, making it a useful foundation for students and readers seeking a broad introduction to the subject.
About This Book
Consumer Behavior: Buying, Having, and Being introduces the study of how people make purchasing decisions and engage with products, services, and experiences.
The book connects consumer choices with broader ideas about identity, possessions, culture, and everyday life.
Designed as an educational resource, it provides a foundation for understanding consumer behavior within marketing and related business fields.
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