Modern Marketing: Principles and Practice
by Chandra Bose
An accessible introduction to marketing principles and modern practices for students and business professionals seeking foundational knowledge.
About This Book
Modern Marketing: Principles and Practice presents essential marketing concepts in a clear and structured manner.
The book covers core principles alongside evolving practices relevant to today's business environment.
Designed for academic and professional use, it provides foundational knowledge for understanding marketing functions.
Readers gain insight into strategic approaches and practical applications within the marketing discipline.
Reviews
No reviews yet. Be the first to review this book!