Explosion models copywriting training manuals (one good copy is better than 1000 sales expert! 7 days a soul to teach you to write copy.)(Chinese Edition)
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Explosion models copywriting training manuals (one good copy is better than 1000 sales expert! 7 days a soul to teach you to write copy.)(Chinese Edition)

by 福蕴著 知书达礼 出品

Business Marketing copywriting
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本书是一套文案写作训练手册,以7天学习安排为线索,讲解文案写作的四大黄金原则,并详解12类文案创意写作技巧。内容聚焦如何写出更具灵魂与销售价值的文案,适合希望系统学习文案创作的读者。

About This Book

本书围绕文案写作训练展开,强调一句有力文案的销售价值。

全书以7天学习安排为框架,帮助读者逐步接触文案写作方法。

内容透析文案写作的四大黄金原则,概括创作中需要关注的核心方向。

书中还详解12类文案创意写作技巧,适合作为文案学习与练习的参考。

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