直播变现
直播变现 examines live streaming as a channel for business and commercial activity. With a focus on digital commerce and online marketing, it offers readers a general introduction to the possibilities of transforming live-streaming engagement into revenue.
About This Book
直播变现 focuses on the relationship between live streaming and commercial value.
It is suited to readers exploring digital commerce, online marketing, and emerging methods of audience engagement.
The book presents a business-oriented perspective on turning live-streaming activity into potential revenue.
Authors include 新华书店北美网 and 杜子建.
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