营销管理
by 菲利普·科特勒，凯文•莱恩•凯勒，亚历山大·切尔内夫 著
A comprehensive resource on marketing management, covering strategy, analysis, and execution for business professionals and students.
About This Book
This book presents core concepts in marketing management.
It covers strategic planning and market analysis techniques.
Readers explore product development and brand positioning methods.
The text discusses pricing, distribution, and promotional strategies.
Emphasis is placed on adapting to changing market conditions.
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