Mobile Consumers: Future Growth and Brand Management in the Digital Age(Chinese Edition)
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Mobile Consumers: Future Growth and Brand Management in the Digital Age(Chinese Edition)

by Ba Xi Te Ao Ke Lei Ya Chen Ke Dian Deng

Business Marketing Digital Media
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This Chinese-language book explores mobile consumers, future growth, and brand management in the digital age. It offers a focused resource for readers studying contemporary business, marketing, and the changing relationship between consumers and digital technology.

About This Book

Mobile Consumers: Future Growth and Brand Management in the Digital Age is a Chinese-language book focused on mobile consumers and brand management.

The book addresses the relationship between mobile consumption and future growth.

It is intended for readers interested in business, marketing, and the digital age.

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I will be using this book for: