Principles of Marketing Fourteenth Edition(Chinese Edition)
by 科特勒
A Chinese-language edition of Principles of Marketing, this foundational business text introduces essential marketing concepts and practices. It is suited to students and general readers seeking a structured starting point for understanding marketing within a broader business context.
About This Book
This fourteenth edition presents foundational marketing knowledge in a Chinese-language edition.
It is intended for readers studying marketing and related business subjects.
The book provides a structured introduction to marketing principles and their role in business.
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