General Principal of Marketing (Chinese Edition)
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General Principal of Marketing (Chinese Edition)

by He Ji Hong

Business Textbook Marketing
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Written in Chinese by He Ji Hong, General Principal of Marketing offers a foundational title centered on broad marketing principles. It may serve as a starting point for students, business readers, or anyone seeking a general introduction to marketing concepts.

About This Book

General Principal of Marketing is a Chinese-language book by He Ji Hong.

The title indicates a focus on broad principles of marketing and its role within business study.

With limited descriptive metadata available, this edition is best suited to readers looking for a general marketing reference in Chinese.

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I will be using this book for: