Consumer's mental state and behavior(B& E marketing department row) (Chinese edidion) Pinyin: xiao fei zhe xin li yu xing wei ( B&E ying xiao xue xi lie )
A Chinese-language study of consumer psychology and behavior within a marketing-focused educational series. The book offers a general introduction to the subject for readers interested in understanding consumers and the relationship between psychological factors, behavior, and marketing.
About This Book
This Chinese-language edition focuses on consumer mental states and behavior.
The subject is presented in the context of marketing study and practice.
It may serve as a reference for readers exploring how consumer psychology relates to business and marketing.
Reviews
No reviews yet. Be the first to review this book!