2020新书 公共关系理论与实务 第2版第二版 吴少华 公共关系传播公共关系工作程序企业标识战略整合营销传播公共关系礼仪教材书
The second edition of Public Relations Theory and Practice by Wu Shao Hua provides an in-depth look at public relations communication, work procedures, enterprise identification, strategic integrated marketing, and etiquette. This essential textbook equips readers with the knowledge needed for effective public relations strategies in business and communication fields.
About This Book
This book, titled 'Public Relations Theory and Practice, 2nd Edition,' is authored by Wu Shao Hua and offers a comprehensive resource on public relations in the context of 2020 new publications.
It delves into key areas such as public relations communication, work procedures, enterprise identification, strategic integrated marketing communication, and public relations etiquette.
Designed as a textbook, it serves as an educational tool for understanding the fundamentals and applications of public relations in professional settings.
The content emphasizes practical aspects, making it suitable for students and practitioners seeking to enhance their skills in this field.
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