Маркетинговые исследования состояния медицинских изделий: На примере одноразовых шприцов и систем (Russian Edition)
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Маркетинговые исследования состояния медицинских изделий: На примере одноразовых шприцов и систем (Russian Edition)

by Д. Ш. Солиева, М. К. Ахматохунова, М. Д. Худайердиева

Business Marketing healthcare
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Explores marketing research methods for medical devices, using disposable syringes and infusion systems as practical examples.

About This Book

This book examines marketing research techniques for medical devices, using disposable syringes and infusion systems as case studies.

The authors analyze market conditions, consumer behavior, and competitive factors relevant to healthcare products.

Readers gain insight into research methodologies and their application within the medical device sector.

The work is presented in Russian and targets professionals in marketing, healthcare, and medical manufacturing.

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I will be using this book for: