CSR & Brand Image: CSR and Its Impact on Brand: A TATA Motors Case Study
Analyzes the connection between CSR practices and brand image through a focused case study of TATA Motors.
About This Book
This study examines the relationship between corporate social responsibility and brand image.
It focuses on TATA Motors as a case example to illustrate key concepts and outcomes.
The analysis draws on available data to assess how CSR activities may affect consumer perceptions.
Reviews
No reviews yet. Be the first to review this book!