Размещение продукта на Нетфлих: В Нетфлих нет рекламы, но вот как он извлекает выгоду из размещения товаров (Russian Edition)
by Диана Еспиноза Алцíвар, Марио Харо Салазар
Analyzes Netflix product placement strategies and how the platform generates value from brand integrations without traditional ads.
About This Book
This book examines product placement strategies on Netflix.
It discusses how the platform benefits from brand integrations without conventional advertising.
The authors analyze the economic and marketing aspects of content monetization.
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