صورة العلامة التجارية المبنية بالإتصالات التسويقية المتكاملة: نموذج مقترح للمقصد السياحي غارداية (Arabic Edition)
This study proposes a model showing how integrated marketing communications can shape the brand image of the Ghardaia tourism destination.
About This Book
This book examines the role of integrated marketing communications in building destination brand image.
It proposes a conceptual model tailored to the tourism context of Ghardaia.
The study addresses how coordinated communication strategies influence tourist perceptions.
Readers will find a structured approach linking theory with destination marketing practice.
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