リレーションシップ・マーケティング―インタラクション志向の関係性へ
by 岡山武史
This book presents relationship marketing as an interaction-focused approach that moves beyond transactions to build lasting customer connections and value.
About This Book
This book explores relationship marketing as an approach centered on building lasting connections with customers.
It emphasizes interaction and dialogue over one-time exchanges, highlighting the value of sustained engagement.
The content provides a framework for understanding how relationships influence marketing effectiveness.
Readers will gain insight into strategies that prioritize customer interaction and long-term value.
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