私鉄3.0 - 沿線人気NO.1・東急電鉄の戦略的ブランディング - (ワニブックスPLUS新書)
by 東浦 亮典
Explore Tokyu Corporation's strategic branding that made it Japan's most popular private railway, highlighting key marketing and service innovations.
About This Book
This book examines the branding strategies employed by Tokyu Corporation to achieve top popularity among private railways in Japan.
It details how Tokyu leveraged marketing and service innovations to strengthen its market position.
Readers will gain insight into the business decisions that shaped Tokyu's distinctive identity along its rail lines.
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