価値共創時代におけるマーケティングの可能性:消費と生産の新たな関係 (MINERVA現代経営学叢書)
Examines marketing possibilities in the era of value co-creation, focusing on evolving consumer-producer relationships and new market dynamics.
About This Book
This book investigates marketing strategies within the context of value co-creation between consumers and producers.
It discusses how traditional roles in consumption and production are shifting in contemporary markets.
The work is part of the Minerva Modern Management Studies series and addresses emerging dynamics in business relationships.
Reviews
No reviews yet. Be the first to review this book!