「お中元」の文化とマーケティング―百貨店と消費文化の関係性―
A study of ochugen gift-giving traditions and their marketing relationship with department stores and Japanese consumer culture.
About This Book
This book examines the tradition of ochugen gift-giving within Japanese society.
It analyzes how department stores have shaped and promoted this seasonal custom.
The work explores the intersection of cultural practices and commercial marketing strategies.
Readers gain insight into evolving consumer behaviors linked to traditional events.
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