In Search of Juan Valdez: The Juan Valdez Marketing Campaign and the Construction of Colombian Identity
This study investigates the Juan Valdez campaign's impact on Colombian identity and the power of marketing in shaping national image.
About This Book
This book examines the Juan Valdez advertising campaign and its influence on perceptions of Colombia.
It explores how marketing strategies contributed to the construction of a national image.
The study analyzes the intersection of commercial branding and cultural identity.
Readers gain insight into the broader implications of advertising on national narratives.
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