Digital Transformation in Retail: A Comprehensive Analysis of Technology Acceptance and Consumer Behavior (Handel und Internationales Marketing Retailing and International Marketing)
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Digital Transformation in Retail: A Comprehensive Analysis of Technology Acceptance and Consumer Behavior (Handel und Internationales Marketing Retailing and International Marketing)

by Theresia Mennekes

Digital Transformation Retail Consumer Behavior
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ISBN-13 9783658502225 ASIN 3658502223 Views 19 Publisher Springer Gabler Year 2025 Format Paperback Product Group Book Pages 279 Adult No Created September 07, 2026 Updated September 27, 2026
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I will be using this book for: