微博營銷傳播效果研究 —— 以手機行業爲例 (Chinese Edition)
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微博營銷傳播效果研究 —— 以手機行業爲例 (Chinese Edition)

by 达 郭

Marketing Social Media business research
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A research study exploring Weibo marketing communication effects with a focus on the mobile phone industry.

ISBN-13 9783639735574 ASIN 3639735579 Views 79 Publisher 金琅学术出版社 Year 2015 Format Paperback Product Group Book Pages 60 Adult No Created March 14, 2026 Updated October 22, 2026
About This Book

This book examines marketing communication on the Weibo platform.

It focuses on the mobile phone industry as a case study.

The research analyzes communication effects and strategies.

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I will be using this book for: