Marketing strategy for small scale wind energy turbines in India: Why don't the wind mills spin on the rooftops of Mumbai
by Nina Harjula
Analyzes marketing challenges for small-scale wind turbines in India and investigates why rooftop wind energy adoption remains limited in urban centers like Mumbai.
About This Book
This book examines the marketing of small-scale wind energy turbines in India.
It focuses on the barriers preventing widespread rooftop adoption in urban areas such as Mumbai.
The study analyzes market conditions and consumer behavior related to renewable energy solutions.
Insights are drawn from the Indian context to understand why wind mills are not commonly seen on city rooftops.
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