Sport-Branding für Randsportarten: Konzept zur Sponsorgewinnung am Beispiel von Verbänden asiatischer Kampfsportarten (German Edition)
by Michael Koza
Sport-Branding für Randsportarten by Michael Koza introduces a targeted concept for gaining sponsorships in niche sports. Through the example of Asian martial arts associations, it outlines branding strategies to boost visibility and funding. Ideal for sports marketers and federation leaders seeking to elevate lesser-known disciplines.
About This Book
The book explores sport-branding strategies tailored for marginal sports, emphasizing the development of effective concepts to secure sponsorships.
Using associations of Asian martial arts as a case study, it demonstrates practical applications for building brand value in underrepresented sports disciplines.
The author provides insights into the challenges and opportunities in sponsorship acquisition for sports federations.
Overall, it serves as a guide for enhancing marketing efforts in niche athletic areas.
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